– Paul Cookson
Website design is not just about the WOW factor. Sure, a visitor’s first five seconds on your site will be strongly influenced by powerful visuals. But then what? What does your design need to do to keep visitors interested enough to explore the whole site? Sandra Network’s team of web design professionals knows the answer. We’ve been at this for a long time.
My Website is Embarassing
Keep it Simple and Intuitive
Think about your favorite store. Why do you shop there? Because you’re comfortable. It’s easy to find what you’re looking for. The aisles are clearly labeled. Products are logically organized. You’re confident that no matter where you go you’ll be able to get back to where you started. There are no dead ends. That’s why you keep coming back. Your visit to the store doesn’t require you to think. Website visitors are looking for the same experience; a successful design will give them that.
Purpose Drives Good Design
As Jeffrey Zeldman, acclaimed web usability guru said, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Every page on a website has, or should have, a purpose. Only after that purpose is identified can an effective design be created. What are your users looking for? Is it information,are they looking to be entertained, are they ready to buy something? The answers to these questions will inform the design.
Using Traditional Design Elements
- Color – there have been countless studies linking colors to emotions – red is passion, green is serenity (and the color of money) and so on. The color palette for a website needs to be consistent with the site’s core business. A financial services website, for example, may not want to lean too heavily on red; a landscaping/gardening website would certainly want to use green. The wrong choice could have your visitors running for the hills
- Fonts – For the most part, sans serif fonts like Arial and Verdana are the easiest to read online. Decorative fonts can work but only if they are used sparingly as in a callout box or blockquote. Light color fonts on a dark background are recommended. It’s just easier on the eyes
- White space– Nothing will drive visitors away faster than a cluttered page. White space creates “breathing room” and makes your content blocks stand out
- Images – Professional images will immediately set you apart from your competition. Stock images will work if you don’t have professional images. If you intend to use stock images, make sure you have the proper authorization to use them
Make it Mobile Friendly
Today, more people access the internet from their mobile devices than their desktop computers. That’s why it’s critical that your website be optimized for proper display at a variety of different viewing widths. This is not just a user convenience. It’s one of Google’s ranking factors. Every website designed by Sandra Network is thoroughly tested on a variety of devices to ensure the best user experience.