– Paul Cookson
Website design is not just about the WOW factor. Sure, a visitor’s first five seconds on your site will be strongly influenced by powerful visuals. But then what? What does your design need to do to keep visitors interested enough to explore the whole site? Sandra Network’s team of web design professionals knows the answer. We’ve been at this for a long time.
Keep it Simple and Intuitive
Think about your favorite store. Why do you shop there? Because you’re comfortable. It’s easy to find what you’re looking for. The aisles are clearly labeled. Products are logically organized. You’re confident that no matter where you go you’ll be able to get back to where you started. There are no dead ends. That’s why you keep coming back. Your visit to the store doesn’t require you to think. Website visitors are looking for the same experience; a successful design will give them that.
Purpose Drives Good Design
As Jeffrey Zeldman, acclaimed web usability guru said, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Every page on a website has or should have a purpose. Only after that purpose is identified can an effective design be created. What are your users looking for? Is it information? Do they expect to be entertained? Or, are they ready to buy? The answers to these questions will inform the design.
Using Traditional Design Elements
- Color – there have been countless studies linking colors to emotions – red is passion, green is serenity (and the color of money), and so on. The color palette for your website needs to be consistent throughout and it should align with your core business. A financial services website, for example, may not want to lean too heavily on red; a landscaping/gardening website on the other hand would certainly want to use green. The wrong choice could have your visitors running for the hills.
- Fonts – For the most part, sans serif fonts like Arial and Verdana are the easiest to read online. Decorative fonts work but only used sparingly as in a callout box or blockquote. Light color fonts on a dark background are recommended as it’s easier on the eyes.
- White space – Nothing will drive visitors away faster than a cluttered page. White space creates a “breathing room” and helps your content blocks stand out.
- Images – Professional images will immediately set your site apart from your competition. Use stock images if you don’t have professional images. Just be sure you have the proper authorization to use them.
Make it Mobile Friendly
Today, more people access the internet from their mobile devices than from their desktop computers. That’s why it’s critical your website is optimized for a variety of different viewing widths. You’ll want to ensure it displays properly on all of them. Of course, you want your user to have the best experience on your website but it’s not the only reason to optimize your website. Optimization is also one of the factors Google uses to determine your website’s ranking. Every website Sandra Network designs is thoroughly tested on a variety of devices to ensure your user will have the best browsing experience.